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[ɔ:|ri'ent(ə)liz(ə)mɔ{ri'ent(ə)liz(ə)m}-]
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ориентализм
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ориенталистика
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In art history, literature and cultural studies, Orientalism is the imitation or depiction of aspects in the Eastern world. These depictions are usually done by writers, designers, and artists from the Western world. In particular, Orientalist painting, depicting more specifically the Middle East, was one of the many specialisms of 19th-century academic art, and the literature of Western countries took a similar interest in Oriental themes.
Since the publication of Edward Said's Orientalism in 1978, much academic discourse has begun to use the term "Orientalism" to refer to a general patronizing Western attitude towards Middle Eastern, Asian, and North African societies. In Said's analysis, the West essentializes these societies as static and undeveloped—thereby fabricating a view of Oriental culture that can be studied, depicted, and reproduced in the service of imperial power. Implicit in this fabrication, writes Said, is the idea that Western society is developed, rational, flexible, and superior. This allows Western imagination to see "Eastern" cultures and people as both alluring and a threat to Western civilization.